Odeen Viral Kota Belud / Intan Rasyidah Mohd Jamrin

• Main Author: Mohd Jamrin, Intan Rasyidah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Business; Social aspects. Social marketing; Cooking; Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/68935/1/68935.pdf; https://ir.uitm.edu.my/id/eprint/68935/

Based on the particular individual assignment that has been given, I had been assigned to find a product and utilize Facebook for an online marketing campaign. In this regard, I have chosen Odeen Viral by Cekyana as my sales product. Besides, Odeen Viral Kota Belud is the name I have chosen as the name for my Facebook page. This is because the product I have selected to sell is Odeen Viral and my target customers are people in my Kota Belud area of town. Oden is one of the foods that has become a phenomenon and is extremely popular among Malaysians. Because this dish is so popular among Malaysians, the Odeen Viral is produced by Cek Yana. The taste of Odeen Viral has been processed in accordance with the tastes of the Malay community that loves sour, salty, and sweet foods. This Business Portfolio aims mainly at compiling and reporting all business progress and operations. This report clearly describes and presents the whole marketing, sales, insight and awareness of the audience via the use of social media feed printed screen photos. The marketing technique applied for the overall advertising efforts is hard selling copywriting. Another copywriting technique used is soft selling, which focuses on creating emotion or building a personal relationship between the customer and the business itself via the use of a storytelling idea. The above is done in order to ensure that the customer and the business have a long-term relationship. Throughout the journey of this business, I was able to sell 20 packs of the first batch in a matter of weeks and restocked another 20 packs for the second batch. As of pretty recently, 10 packs of the second batch have been sold, for a total of 30 packs of Oden Viral sold. Even once the assignments are completed, the balance of another 10 packages will continue to be sold. Therefore, the business is already on the right track and might even achieve higher sales with the consistent posting and willingness to provide faster and better service to the customer. The business is also an accomplishment since in recent weeks it has been able to pay the investments back and gain profit from the sale of the Oden Viral.