LittleThings by Inaa / Inayatul Nur Ahmad

• Main Author: Ahmad, Inayatul Nur
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Materials and articles of clothing. Details and accessories; Entrepreneurship. Risk and uncertainty; Business; Social aspects. Social marketing; Dressmaking and women's tailoring. Fashion; Dress accessories; Footwear
• Online Access: https://ir.uitm.edu.my/id/eprint/68933/1/68933.pdf; https://ir.uitm.edu.my/id/eprint/68933/

LittleThings_by_Inaa is the name I have chosen for my Facebook page. The main reason I chose the name LittleThings_by_Inaa is because I sell men’s and women’s clothing, men’s and women’s shoes, handbags and even some accessories like watches. All items are sold at affordable prices and cheap. My business started on April 27, 2021. This business is a type of sole proprietorship and we have main activities in the retail sale of clothing products. This business is located at No.188, Batu 26 Kebun 4 Relong, Jalan Sungai Tiang, 06750 Pendang, Kedah. This business has a general manager who manages it to promote goods, operate a Facebook page, provide delivery services and post goods to customers.Like other businesses, we have our own mission such as to create a connection between customers and employees, to provide high quality clothing and meet the tastes of customers, to provide the best service to customers, to be known and be the top choice to customers and to organize business in a better way. While our vision is to make LittleThings_by_Inaa as the same as the top of the famous casual clothing brands. All products sold can attract customers because of their cheap and affordable prices. In this report as well, we provide a list of our sales prices. Hence, the products sold are of good quality and in line with modern day style. In promoting our products, our business uses two different methods for copywriting such as hard copy writing and soft copy writing. For hard copy writing we make a post on the Facebook page by just putting a picture and price, while for soft copy writing we give some tips for our customers to choose the color of clothes that suits them.