The effectiveness of online video marketing on Facebook using Susceptible-Infected-Recovered (SIR) model / Noorzila Sharif ... [et al.]

• Main Authors: Sharif, Noorzila, Bidin, Jasmani, Ku Akil, Ku Azlina, Mazlan, Shasha Fazlisa
• Format: Article
• Language: English
• Published: UiTM Cawangan Perlis 2022
• Subjects: Social aspects. Social marketing; Analysis
• Online Access: https://ir.uitm.edu.my/id/eprint/68851/1/68851.pdf; https://ir.uitm.edu.my/id/eprint/68851/; https://crinn.conferencehunter.com/index.php/jcrinn

The advancements in technology and high-speed networks give advantages for entrepreneurs to promote their products and services in various forms of posting through social media platforms such as Facebook, Twitter, Instagram and many more. The effectiveness of the video posting in terms of the virali...