iLips Magic Lips / An Nurain Nadhirah Baharudin

• Main Author: Baharudin, An Nurain Nadhirah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Beauty, Personal; Entrepreneurship. Risk and uncertainty; Business; Social aspects. Social marketing; Miscellaneous organic chemical industries
• Online Access: https://ir.uitm.edu.my/id/eprint/68786/1/68786.pdf; https://ir.uitm.edu.my/id/eprint/68786/

iLips Magic Lips is a wholesale beauty product that is also regarded as a pure play business because it sells its products only online. The primary goal of this company is to offer natural products for clients that are free of illegal ingredients. The product also employed only natural ingredients and was completely halal. The target clients are people of all ages (excluding babies), who can use the iLips magic lips products. We also provided affordable and competitive prices in the industry. This is due to the fact that everyone can afford to purchase and try the iLips magic lips. AnissabeautyHq, as part of the product line, offers iLips liptint, magic lips, and scrub lips magic to clients, with two flavours of lip tint to choose from. AnissabeautyHq offers two flavours of lip tint, both of which are quite natural and have a pleasant aroma. The AnissabeautyHq business in Kelantan saw a start towards the begging of January 2020. Because the liptint, magic iLips, and scrub are handcrafted with all-natural ingredients, AnissabeautyHq can provide a low pricing. As a result, I devise a marketing approach to entice them to purchase my iLips products. I also created a Facebook page to help me grow my business through social media, and I learned how to post teaser posters, soft sells, and hard sells on Facebook. During the same year, the business company engaged about 1,000 stockists and agents from Malaysia, Singapore, and Brunei. According to customer reviews, they gave favourable feedback on the products, which has made them so gorgeous that once they try them, they will not be able to stop, and the product will become their favourite. iLips Magic Lips also intends to expand its business to the global market, as well as to other Asian countries such as Indonesia and Thailand, in order to raise brand recognition and sales. It also intended to meet customers' needs in order to achieve complete customer satisfaction.