Companies' perspectives on factors affecting consumer satisfaction in fast-food restaurant using Fuzzy AHP / Suzanawati Abu Hasan ... [ et al.]

• Main Authors: Abu Hasan, Suzanawati, Hassan, Nur Aqilah, Teoh, Yeong Kin, Mahat, Norpah, Ariffin, Anas Fathul
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Perlis 2021
• Subjects: Consumer satisfaction; Fuzzy logic
• Online Access: https://ir.uitm.edu.my/id/eprint/68782/1/68782.pdf; https://ir.uitm.edu.my/id/eprint/68782/; https://crinn.conferencehunter.com/index.php/jcrinn

In today's world, the fast-food restaurant has become a popular sort of eatery. The fast-food industry's expansion is always changing in response to customer requests in order to meet their needs. As a result, clients have a wide range of fast-food restaurants to choose from in order to sa...