Chocolair Scarves / Nor Faidah Abdullah

• Main Author: Abdullah, Nor Faidah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Scarves; Entrepreneurship. Risk and uncertainty; Business; Social aspects. Social marketing; Dress accessories
• Online Access: https://ir.uitm.edu.my/id/eprint/68652/1/68652.pdf; https://ir.uitm.edu.my/id/eprint/68652/

This report provides an explanation and analysis about a business. The business is registered under Nor Faidah Binti Abdullah. This business is individual project that given by Dr Nor Zawani Mamat@Ibrahim. The report explains everything about my business that construct in online platform which is Facebook. Chocolair Scarves is the name of brand scarves who operated since 20 th May 2021. This business opened during pandemic happen and me and my team use these opportunities to sell the scarves. As owner of Chocolair scarves it is sole proprietorships, I have 3 people that help me to expand the business well. In the beginning of the business, I started to sell a few sets of the scarves that have bold color, nude, and pastel which trendy among hijabs. Women now love to wear color that match with the outfit to boost up their confidence. Using the Facebook help me a lot to interact with the customer and using their marketplace to make customer see our brands. The reason why I sell scarves is to become one of brands that offering premium scarves, fashionable and elegant in every each of set. Me and my team want to give customer achieve their dream to choose their own personality. The business uses hard sell and soft sell for their marketing plan. It is because to follow the changes demand and characteristics behavior of customer. Beside that due to pandemic Covid-19 happen, there no customer walks in to choose and touch physically the scarves. The customer can order then they will get the scarves 2 to 3 days after payment. Many people stay at home due to current situation and, they work from home (WFH). They may feel stress and unmotivated. With bought something to themselves or giving a scarf as present to their beloved one can make themselves more appreciates. Therefore, I hope that by selling this product, it will help them boost the confidence with their personality even they stay at home. They can dress up even at home to make they productive and in a good feeling.