The impact of service quality of Celcom broadband towards customer satisfaction in Sabah Market / Hafizah Ahmad Munir

• Main Author: Ahmad Munir, Hafizah
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Customer services. Customer relations; Communication of technical information
• Online Access: https://ir.uitm.edu.my/id/eprint/68359/1/68359.pdf; https://ir.uitm.edu.my/id/eprint/68359/

This is a descriptive research design conducted to identify the impact of service quality of Celcom broadband towards customer satisfaction in Sabah market. A structured questionnaire consisting of service quality dimensions of reliability, responsiveness, assurance, empathy and tangible was used to...