A conceptual framework: examination the role of physical environment on Airbnb experiences/ Nor Maizana Mat Nawi ... [et al.]

• Main Authors: Mat Nawi, Nor Maizana, Shahril, Zurena@Rena, Hamid, Rasidah, Nik Hashim, Nik Alif Amri
• Format: Article
• Language: English
• Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2022
• Subjects: Consumer satisfaction; Hospitality industry. Hotels, clubs, restaurants, etc. Food service; Hotels. Bed and breakfast accommodations
• Online Access: https://ir.uitm.edu.my/id/eprint/68265/1/68265.pdf; https://ir.uitm.edu.my/id/eprint/68265/; https://www.jthca.org/

Airbnb accommodation in Malaysia is increasingly competing with the hotel industry on the guest experience. However, the role of physical environment and perceived value is seen as a critical factor in maintaining growth for Airbnb's success. The physical environment and perceived value are ess...