Determinants of consumers' supermarket selection: empirical evidence on East Malaysian shoppers' behavior / Oriah Akir, Normah Sidi and Senian Malie

• Main Authors: Akir, Oriah, Sidi, Normah, Malie, Senian
• Format: Conference or Workshop Item
• Language: English
• Published: 2008
• Subjects: Business; Marketing; Malaysia
• Online Access: https://ir.uitm.edu.my/id/eprint/68216/1/68216.PDF; https://ir.uitm.edu.my/id/eprint/68216/

This study was undertaken to ascertain the determinants that drive consumers to patronize a supermarket. In addition, the study also looked into stores' attributes that were most preferred and attracted consumers to frequently utilize those supermarkets. The relationship of consumers' reli...