The role of trust in mediating the relationship between market orientation and relational satisfaction / Dr. Zainuddin Zakaria … [et al.]

• Main Authors: Zakaria, Zainuddin, Abdul Halim, Muhammad Abi Sofian, Mohd Hussain, Siti Hajar, Kamaludin, Mohd Ariff, Muhamad Yusof, Ahmad Tarmizi
• Format: Book Section
• Language: English
• Published: Bahagian Penyelidikan dan Jaringan Industri, UiTM Melaka 2021
• Subjects: Industrial productivity; Organizational behavior. Corporate culture; Organizational effectiveness. Performance measurement
• Online Access: https://ir.uitm.edu.my/id/eprint/68038/1/68038.pdf; https://ir.uitm.edu.my/id/eprint/68038/

Many organisations are forming partnerships to enhance their capabilities to improve product quality, innovation, and market research (Wong et.al 2005). This paper aims to look into how the concept of trust (Benevolence and Credibility) can mediates the relational satisfaction of private higher lear...