From creation of the universe to a whale rider: exploring traditional tales in the digital promotion of New Zealand / Norhanim Abdul Razak

• Main Author: Abdul Razak, Norhanim
• Format: Article
• Language: English
• Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2021
• Subjects: Travel and state. Tourism; Heritage tourism. Cultural tourism; Social aspects. Social marketing; Marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/67972/1/67972.pdf; https://ir.uitm.edu.my/id/eprint/67972/; https://www.jthca.org/

The paper applied a content analysis method to examine how myths and legends have been employed by the promotional organization in portraying New Zealand on the official tourism website. The assessment of the website uncovered six main legends which have been presented in the promotion of New Zealan...