The factors influencing customer satisfaction in online shopping : a case study in UiTM Sabah / Noor Amirah Tompang and Nursyafira Fatini Rizuan

• Main Authors: Tompang, Noor Amirah, Rizuan, Nursyafira Fatini
• Format: Student Project
• Language: English
• Published: 2016
• Subjects: Statistical data; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Electronic commerce
• Online Access: https://ir.uitm.edu.my/id/eprint/67852/1/67852.pdf; https://ir.uitm.edu.my/id/eprint/67852/

Nowadays online shopping has become very popular and familiar. This is because many people use the Internet as an alternative to purchase a product. According to the varies definition, in this study online shopping means the process of buying goods and services sold over the Internet. Internet shopp...