Addressing the issues affecting LKIM's promotional strategy to attract fishermen in Papar to use the pasar nelayan facilities / Welsie Jusih Bari

• Main Author: Jusih Bari, Welsie
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: Fishers. Fishermen; Social aspects. Social marketing; Market segmentation. Target marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/67758/1/67758.pdf; https://ir.uitm.edu.my/id/eprint/67758/

The objective of this research is to determine the issues affecting LKIM's promotional strategy to attract fishermen in Papar to use the Pasar Nelayan facilities, to identify the most important issues affecting LKIM's promotional strategy to attract fishermen in Papar to use the Pasar Nela...