The assessment of marketing mix and porter's generic strategy for students intake at Kiara College Sabah / Roshaline Tausin

The objective of this research is to assess the marketing mix and Porter's generic strategy for student intake at Kiara College Sabah. Based on the marketing mix and Porter's generic Strategy the students' intake was assessed. The variables that included in the study are the marketing...

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Bibliographic Details
Main Author: Tausin, Roshaline
Format: Student Project
Language:English
Published: 2015
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/67753/1/67753.pdf
https://ir.uitm.edu.my/id/eprint/67753/
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