7Days Enterprise / Nur Anis Sofia Azhar ... [et al.]

• Main Authors: Azhar, Nur Anis Sofia, Mohd Hakim, Mohd Afiq, Azhar, Nur Azyla Farhana, Zakaria, Noor Fitrah Ayunie, Mohamad Zamberi, Nur Afifah, Pandak, Aiman Allizan
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: HB Economic Theory. Demography; Entrepreneurship. Risk and uncertainty; Malaysia; HF Commerce; Business; General works, treatises, and textbooks
• Online Access: https://ir.uitm.edu.my/id/eprint/67599/1/67599.pdf; https://ir.uitm.edu.my/id/eprint/67599/

7Days Enterprise has 3 types of market target. The first one is demography segmentation. On this part, we will focus on occupation, marital status, and age. Our building location is located at a very strategic place which is in residential area. There are many academies institution where many students live nearby. Our shop also near to KLIA and KLIA2, so for those who want to go traveling can stop by at our shop to buy our foods. This type of segmentation definitely will help our business to figure out more about our target market, so we can enhance our marketing quality. Other than that, we also take not about physiographic segmentation which is pay attention on customer’s lifestyle. Customer's lifestyle like hobbies, interest and others are important because we can consider it as a number that influence people to buy our products. We can take an example, if a person love camping, he can buy our ready-to eat food and easily bring our product wherever he goes without need to worry about his food. Our product really eases our customer especially if that person is a workaholic. They can easily warm up their food without leaving their working table. We already acknowledge that we competing other brands. So, we really need to pay attention when it comes to marketing segment. Geographic segmentation also very important. Our shop is located at a very strategic place. We really pay attention when choosing our place because we have a few characteristics of target market. It is really important to choose a good and strategic place to build our company in order to take our business into another level.