A patisserie / Munirah Rosli ... [et al.]

• Main Authors: Rosli, Munirah, Mohd Yusri, Intan Qasrina, Latiff, Nor Iffah Aleya, Roslan, Nur Khairuna, Muhammad Zaidy, Muhammad Izzul Hakimy
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: HB Economic Theory. Demography; Entrepreneurship. Risk and uncertainty; Malaysia; HF Commerce; Business; General works, treatises, and textbooks
• Online Access: https://ir.uitm.edu.my/id/eprint/67596/1/67596.pdf; https://ir.uitm.edu.my/id/eprint/67596/

A Patisserie is a cafe that serves many types of desserts and beverages. Our cafe has trendy and evergreen desserts that will attract people’s attentions. We wanted to provide the best baked dessert such as cake and pastry as well as coffee and beverages in the area. It is known for a quick and easy meal, dessert and beverages that can satiate customer’s satisfaction. Our cafe’s menu is mean to be targeted to young people as they love trendy and pretty food nor beverages. As a new company in the market, our company will need to take into account a number of factors to ensure that it can compete with other cafes and satisfy consumer needs. This is because there are numerous people working in the business sector. Our main propose of selecting this business is to provide a relaxing and delicious tea time for customers. This is because people nowadays usually ignore their ‘me time’ to recharge and relax their selves. Therefore, we want to provide the best eat and service and provide friendly environment for our dear customers. Even though there are many cafes in and outside of the area, we believe that our cafe can attract more people to enjoy our menu and environment. Besides, the location we selected which is in Batu Kawan, there are residential area and economic area that have the highest chances as there are lots of peoples in different ages categories. Our cafe business is run by five main workers which are general manager, financial manager, marketing manager, baker, barista, cashier and waiter. We all have a crucial part to play in this company, and together we will ensure its success. Nevertheless, we also provide a free space that is comfortable for customers to spend their time doing their works or study at the cafe with free high-speed Wi-Fi connection along the operation hours. We desired to make a patisserie cafe to be popular and known by communities as we will also help enhancing the better environment and foods. We also believe that desserts and beverages will be high in demands in the future that can help to grow our business. Finally, yet importantly, we will always try to perform a better performance for our business and customers’ satisfactions as their happiness is our happiness.