Demographic differences and tourist preferences. Utilising the theory of planned behaviour during COVID-19/ Cheam Chai Li and Wan Muhammad Zulhilmi Wan Ya’Acob

• Main Authors: Cheam, Chai Li, Wan Ya’Acob, Wan Muhammad Zulhilmi
• Format: Article
• Language: English
• Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2021
• Subjects: Travel and the state. Tourism; Communicable diseases and public health
• Online Access: https://ir.uitm.edu.my/id/eprint/67506/1/67506.pdf; https://ir.uitm.edu.my/id/eprint/67506/; https://www.jthca.org/

This study assesses potential gender differences relating to tourist preferences (i.e. intention and frequency for travelling), knowledge, and the three variables of the Theory of Planned Behaviour (TPB). Following descriptive analysis, cross-tabulation, and independent t-tests, the results revealed...