Thai street food and brand image development: an investigation from tourists’ perspective / Yanisa Mitgosoom and Ann Suwaree Ashton
The main aim of this research was to develop street food destination brand image by conducting an investigation from a tourist perspective. A qualitative approach was adopted for this study: an investigation of international tourists at China Town, Yaowarat, Thailand. Face-to-face interview was used...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Hotel & Tourism Management
2019
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/67360/1/67360.pdf https://ir.uitm.edu.my/id/eprint/67360/ https://www.jthca.org/ |
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