Kerepek Mastuki / Farah Adiba Azlan ... [et al.]

• Main Authors: Azlan, Farah Adiba, Shaharin, Siti Nur Safina, Likam, Nur Aisyah, Masiran, Nur Azlien
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Business; Electronic commerce; Nutrition. Foods and food supply; Cooking
• Online Access: https://ir.uitm.edu.my/id/eprint/67243/1/67243.pdf; https://ir.uitm.edu.my/id/eprint/67243/

Kerepek Mastuki has been in business for 30 years, beginning in 1991 and continuing until 2021. Puan Zaronah binti Basri is the company's founder. She began on a small scale, and sales were very limited in the early stages of the company. She only marketed at Batu Pahat restaurants, grocery stores, and MITSUMI companies. This is due to the fact that Puan Zaronah only works at MITSUMI as a factory worker. From a small stall to a factory. In 2000, the first and official Kerepek Mastuki factory was built and they are selling over 100 types of products such as various kinds of kerepek and cookies. The operation hours of this company are from 8.30am-10.00 pm before the implementation of Movement Control Order (MCO) and from 9.00am to 6.00pm during MCO. This case study involves the information of Company KEREPEK MASTUKI such as the background of the company, organizational structure, business product, marketing channel and strategy as well as their financial achievement. This case study is also an extensive study of how a company operates and manages their business and how they are facing their challenges that they are facing. As a company, KEREPEK MASTUKI have their own strengths and weaknesses. Therefore, there are also few recommendations given in the case study for solving certain matters and promisingly would be able to give KEREPEK MASTUKI the opportunity in making their base stronger and known.