Kayra Health and Beauty: Kayra Glow/ Muhammad Amirul Izham Mohd Nawawi ... [et al.]

• Main Authors: Mohd Nawawi, Muhammad Amirul Izham, Wan Mazlan, Wan Nur Anis Hazwani, Kodir, Nir Hidayah, Nik Leh, Nik Nur Aini, Rejab, Shahkirah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Beauty, Personal; Entrepreneurship. Risk and uncertainty; Business; Marketing; Electronic commerce
• Online Access: https://ir.uitm.edu.my/id/eprint/67241/1/67241.pdf; https://ir.uitm.edu.my/id/eprint/67241/

Kayra health and beauty, commonly known as Kayra Glow, is an online store that sells high-quality health and beauty items at a reasonable price. They offer Cash on Delivery (COD) and courier delivery as well as other services. Nur Amirah Bt Maulat developed this kayra health & beauty in 2018. Originally, she started this firm to gain new business experience. However, Kayra health and beauty already has a large number of resellers in Malaysia, including Sabah and Sarawak. Kayra health & beauty sells supplement, serum oil, and lipmatte, among other things. Kayra health and beauty promotes their products mostly through social media platforms such as Instagram and Facebook. The approach is to target a student and a housewife who understand how to utilise social media to advertise more about this product. Since most of the resellers are students, using this platform will make it easier for them to promote the items and attract more clients. Furthermore, every company will face various challenges and issues. Kayra Health and Beauty had a lot of issues in order to keep their current consumers, as well as some difficulties in attracting new customers throughout the epidemic. For example, major competitors sell the same things at a lower price and with better promotions. In order to compete with other businesses in Malaysia, Kayra Health and Beauty must enhance their operations. They must also devise a new plan to increase their financial and selling performance.