Annona: MOS Nutraceutical Sdn Bhd / Nur Khairiah Fakhri Jani Mahmudy ... [et al.]

• Main Authors: Jani Mahmudy, Nur Khairiah Fakhri, Md Tanin, Saidatul Najiha, Mohd Izhab, Nur Athirah Izleen, Mohd Jamrin, Intan Rasyidah, Mustapa Kamal, Hani Fatihah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Beauty, Personal; Entrepreneurship. Risk and uncertainty; Business; Electronic commerce
• Online Access: https://ir.uitm.edu.my/id/eprint/67230/1/67230.pdf; https://ir.uitm.edu.my/id/eprint/67230/

In this case study, we would like to summarize Annona company. This company is well known by their underrated yet popular product which is Bird’s nest supplement. This product is also their main product in the company. This product is known because it once went viral because of the good marketing re...