Banana Republik & Co / Alifah Ilyana Mohd Rafi … [et al.]

• Main Authors: Mohd Rafi, Alifah Ilyana, Laser, Jassinta, Mohd Fadzilla, Nur Syahira, Ramli, Nurul Akma An Najwa, Mohd Adaha, Siti Sarah
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty; Planning. Business planning. Strategic planning; Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/67197/1/67197.pdf; https://ir.uitm.edu.my/id/eprint/67197/

For assignment purposes, a case study is done on small business to provide greater exposure for students in entrepreneurship. Therefore, we did a case study on a small business, Banana Republik & Co. which is a family-owned business that was founded in early 2019 by Mr Amirul and Mrs Ashikin. We...