Sugarrai Enterprise / Aisya Nurdania Mohd Noor Azian … [et al.]

• Main Authors: Mohd Noor Azian, Aisya Nurdania, Nasruddin, Farah Aina, Mohd Mustapi, Nurin Qistina, Ahmad Zainuddin, Nurin Syakira, Wan Mohamed Daid, Wan Nor Athirah
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty; Planning. Business planning. Strategic planning; Business analysts; Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/67186/2/67186.pdf; https://ir.uitm.edu.my/id/eprint/67186/

Sugarrai is a sole proprietorship business that has been in the industry for almost 7 years. They have been involved in food service, event planner and also provide catering for special occasions such as school functions, events, weddings, and others that are based in Seremban, Negeri Sembilan. They can be contacted through WhatsApp, Telegram, Facebook, and Instagram. They have two types of packages. Wedding package and village style package. The customer is also allowed to suggest any menu they want. The context of this written report on the case study will contain the company’s background information, organizational structure, types of services provided, all the business strategies like marketing and operating strategy, and also the financial achievements of the business. There will be a business model canvas (BMC) which consists of the value propositions, the key resources, key activities, key partners, the channels, the customer relationship, customer segments, cost structure, and revenue structure. It will give an idea about the management’s strategy on getting higher profits and lessen the cost. It will also insert the problem they might have along managing the business that needs to be improvised. There is frequency of employee exchange, lack of workers, and increase in raw material prices. As for the frequency of employee exchange, it is suggested the company hire a full time worker or find experienced workers so they do not have to be trained to do the job properly. Other than that, the company can also set the limit order that can be ordered for certain events. It will help Sugarrai to focus on minimum order and maintain the quality of their foods and services. Furthermore, Sugarrai can also do mass buying since it will lessen the cost and still get the same profits. Sugarrai needs to step up in order to solve the problems experienced. There are many things that can be done in making the business catch the people’s eyes to increase the business profits. However, as we know, the training cost and the marketing costs may require a lot of money and are time-consuming. And at the end of the report, there are some pictures of the product and service they provided, some pictures from the interview session, the owner of the business and also the Instagram account.