Onerose_Snacks / Nurul Natrah Mohd Suhaimy … [et al.]

• Main Authors: Mohd Suhaimy, Nurul Natrah, Megat Mahayudin, Puteri Fadlin Sakina, Suhaimi, Nur Syazwani, Mohd Jaffar, Nor Hafizatul Madihah, Tuan Yeh, Tuan Zawanah
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty; Planning. Business planning. Strategic planning; Business analysts; Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/67185/2/67185.pdf; https://ir.uitm.edu.my/id/eprint/67185/

For assignment purposes, a case study is done on small businesses to provide greater exposure to students in entrepreneurship. Therefore, we did a case study on a small business – Onerose_Snacks. The business is owned by a University student named Arf Irwan, 22 years old. We had followed the proper procedures and discussed the date and time with Encik Arif about the interview through an online WhatsApp chat. We interviewed Encik Arif on the 19 April 2022 until 8 May 2022. We had gathered as much information as possible to complete the report on the case study. We put together the information and constructed a business model canvas that consists of customer segments, value proposition, distribution channel, customer relationship, revenue stream, key activities, key resources, key partners, and cost structure. From the interview, we also get to know the weaknesses of Onerose_Snacks. Hence, we included some solutions in the report for each of the problems, hoping that it will help Onerose_Snacks to operate a better performance in the future.