De' Einstein Company / Nur Athirah Afiqah Azni ... [et al.]

• Main Authors: Azni, Nur Athirah Afiqah, Nor Azman, Nur Fatihah, Zulkfli, Nur Fatihah, Othman, Nur Khaleeda, Wan Buanan, Wan Nur Fatihah
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty; Planning. Business planning. Strategic planning; Refuse and refuse disposal
• Online Access: https://ir.uitm.edu.my/id/eprint/67178/2/67178.pdf; https://ir.uitm.edu.my/id/eprint/67178/

De’ Einstein Company was established in April 2022 and as our company, we produce Bio-B and we came up with an idea to become a social business. Nevertheless, a Bio-B is a bin with more technology features which can automatically sort the trash following the types that can be recycled which are paper, glass and plastic. Another feature included is the Bio-B can literally compost the waste food and process it to become fertilizer. That is the reason for its name “Bio-B” which means that our products are biodegradable and eco-friendly. For the target market, we plan to target the government, households, and companies. To make it more detailed, we have decided to choose higher household incomes which are M40 and above as our targeted market since it is more suitable and affordable based on their household incomes. These target markets are essential for businesses too since they improve marketing performance results and have the capabilities to provide a reinforcing positive product to consumers. We intend to open our first De' Einstein store in Johor because it is the location of our factory and warehouse, as well as the majority of our suppliers. During this launch day, we expect about 100 people to purchase our product at a low price and receive a 20% discount on a second purchase of any product with a single receipt. De’ Einstein business plan has been divided into different categories which are Marketing Plan, Production Plan, Organization Plan, and Financial Plan. In order to commercialize our product to targeted customers, we used media advertising and personal selling. When running a business, one of its most important factors to consider is the operating framework because an operating framework unites employees while also boosting a unified vision and well-organized teamwork. We should indeed ensure that our organization is capable of meeting as well as exceeding our clients' requirements and perceptions. Notwithstanding, before moving to the next phase, it is critical for our company to determine whether we could provide the brand that was originally intended in the marketing plan.