Cavation Co. / Nur Najwa Nabila Zin Adli … [et al.]

• Main Authors: Zin Adli, Nur Najwa Nabila, Md Kassim, Nur Syazlia, Mohd Hanif, Nurrul Hani Fazirra, Tajul Azhar, Nurul Syuhada, Mohd Apandi, Wan Nur Shuaidah
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty; Planning. Business planning. Strategic planning
• Online Access: https://ir.uitm.edu.my/id/eprint/67151/3/67151.pdf; https://ir.uitm.edu.my/id/eprint/67151/

Cavation Co. is a business that based on partnership where it consists of five (5) ownerships, which hold important position in the company such as General Manager, Administrative Manager, Marketing Manager, Operation Manager, and Financial Manager. Each of members will share 20% from profit. Besides that, our vision is to make our company a conventional, established and satisfied by our target market in order to expand our brand to attract various shopping mall and supermarket to deal with us. In the urban environment, we decided to manufacture our 3 in 1 Smart USB Cable in 1E, Jalan Gamelan, Bandar Bukit Raja, 41200 Klang, Selangor. This is because, it is a strategic location with the higher demand among residential areas. It also located near to our supplier. Aside from that, this is a start-up company that has created a mobile phone cable that can keep things incredibly organised and tidy when people are using it or not. It will neatly fold into a coil and may be the most well-organize charging cable ever created in Malaysia. Furthermore, it comes with three different connection options: Lightning, Micro, and Type-C. This smart magnetic charge cable is also recognized as an innovative product because it may save time and energy while also being adjustable. Since we have chosen to focus on niche marketing and mass marketing, we will be able to focus on a specific type of target market while also reaching a vast potential audience to boost brand awareness. Meanwhile, identifying our target customers based on demographic and geographic segmentation at Bandar Bukit Raja, Klang, Selangor, will assist our company in determining which customers are most likely to make a purchase and adjusting marketing strategies to these segments. Therefore, we will target 30% from 480,000 of total Klang’s Mobile Phone Users population as our potential customers. Last but not least, Total sales for the first quarter of 2022 are expected to total RM1,584,000. Cavation Co. also does a loan application from a bank for hire purchase to buy machines for RM10,700. Meanwhile, five members of Cavation Co also has contribute total RM135,962 in cash for some expenses occurs in marketing, operation, and administration. Therefore, the projected amount of cash flowing into the company is RM1,539,495 and the accumulated net profit is RM306,314 for year 1. Therefore, due to the 20% shares that each of the members hold, each member will get RM61,262.80 in year 1.