The effect of communications and relationship management towards the relationship between external organizations and Universiti Malaysia Sabah (UMS) in Kota Kinabalu / Felina Felise Fuza Hamdan

• Main Author: Hamdan, Felina Felise Fuza
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: Personnel management. Employment management; Communication. Mass media; Malaysia; Research
• Online Access: https://ir.uitm.edu.my/id/eprint/67150/1/67150.pdf; https://ir.uitm.edu.my/id/eprint/67150/

In building a relationship with publics and external organizations, a firm should be more focus on their communications and relationship management toward it, as well as create a strongest relationship. The feeling of trust between customers and external organizations will be enhanced through the co...