Chocogopal / Ismail Mohamad Salleh ... [et al.]

• Main Authors: Mohamad Salleh, Ismail, Mohd Amin, Muhammad Haziq, Abdul Ghaffar, Nurain Izzati, Mohd Shamsul Nazri, Nur Alia Dania
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Business; Confectionery
• Online Access: https://ir.uitm.edu.my/id/eprint/67016/1/67016.pdf; https://ir.uitm.edu.my/id/eprint/67016/

Chocogopal products were first established in a rental house around the Klang Valley. Then we started renting a warehouse at Jalan Munshi Abdullah Masjid Jamek. The location we chose is a strategic place to sell our Chocogopal products. Chocogopal is registered under food products. We sell Chocogopal because this food product has its own fans. The difference is in terms of price and ingredients used in the chocojar. Our target customers are chocolate enthusiasts, children, and university students. There are 2 types of chocojar that we offer to our customers, namely mini crunch and bubble rice. While the toppies have 4 options as Kitkat, Oreo, M&M, and even Cadbury. We also use white chocolate and dark chocolate from Beryl’s brand. The price we offer is RM12 with a weight of 200 grams. We were also able to identify problems faced by chocojar enthusiasts on the products they purchased. Then another problem, how do we keep our products in the market by and be among the great competitors among other products due to the ever-changing human desires. We include the solution below. We also discuss strategies in handling our Chocogopal products in more detail. We apply to all 9 elements in the business capital canvas which is our strategy in designing the success of our Chocogopal products.