SmartPen / Muhammad Azri Azmi ... [et al.]

• Main Authors: Azmi, Muhammad Azri, Yusri, Muhammad Aizat, Zakaria, Muhammad Zikri Hakim, Mohd Hazeman, Muhammad Hazril Aqim
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Business; Pen and ink; T Technology (General)
• Online Access: https://ir.uitm.edu.my/id/eprint/66893/1/66893.pdf; https://ir.uitm.edu.my/id/eprint/66893/

Background of the Company Our company has practiced as a private limited company in producing smart pen products. We also will be managed by a General Manager, Marketing Manager, Operation Manager and Finance Manager. Our company is located in Puncak Alam, Selangor. Date of Establishment of Company We have registered our business on 21 November 2018. Business Concept Our company is very concerned about the idea of smart pen. We will be selling and supplying various types of smart pens that benefit all of the smart pen users. Marketing potential/Target Market Our actual target customers are college students, lecturers and industries. The printer can be used as an industrial printer due to its strong point being substrate printing. It can be used by businesses for fabric and textile printing. Competitive Advantage Our company will be offering various types of smart pens with a reasonable price at a high quality of products in hope that all of our target customers will be able to buy this product.