Bianglala Café / Nur Elya Natrah Bing Irwan Sutno … [et al.]

• Main Authors: Irwan Sutno, Nur Elya Natrah Bing, Nasaruddin, Maisarah Nabilah, Hamdan, Nur Hanis, Abd Razak, Nurul Aisyah, Kamarul Hazini, Najwa Nasuha
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty; Planning. Business planning. Strategic planning; Business analysts; Restaurants, cafeterias, tearooms, etc.
• Online Access: https://ir.uitm.edu.my/id/eprint/66754/2/66754.pdf; https://ir.uitm.edu.my/id/eprint/66754/

We have decided to interview an entrepreneurship from food and beverages sector which is the owner of Bianglala cafe named Wan Najmuddin Bin Wan Badrulhisham. This cafe offer variety of drinks, dessert and pastry. The purpose of this case study report is to understand the business operation and how a small business who started from opening a stall can become a big one and now have their own shop lot. Other than that, all the information that have been collected from the interview session with the owner regarding on the company’s background and what service that they offer in this business sector. And analyse the problem and find solution for any problem that they have. The problem they usually face is the marketing strategy applies by the business appear to be passive and requires improvement. This is because the cafe is known by limited number of people, which is only among the people who lives in the village area of Kampung Gaing Pedas. By analyse the problem of this company usually face we learn to independently and ethically select, plan, and execute a proper problem-solving method. The company's problem was noted, together with the company's strengths and weaknesses, and a solution was made to solve them. This case study is intended to serve as a guide for developing a business strategy. This study was successful in demonstrating real-life business situations. Case studies can be used to evaluate how theories and concepts learn in class are applied to real-life situations. Lastly, entrepreneur education provides students with skills that improve their work potential, such as the ability to solve problems, create social connection, and locate opportunities. Through case study, we are able to improve communication, enhance team work, and abilities to find information to use it for decision-making, planning, communication.