Risk of outsourcing in marketing activities: the case of Pulau Indah Venture Sdn Bhd / Mohd Amirul Asraff Mohd Ghauth

• Main Author: Mohd Ghauth, Mohd Amirul Asraff
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: Labor. Work. Working class; Marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/66723/1/66723.pdf; https://ir.uitm.edu.my/id/eprint/66723/

Outsourcing is a strategic decision to give a task or activity to an independent contractor who determines how best to do the marketing task or marketing activity. In the other word is the outsourcing can be define as the strategic use of outside resources to perform activities traditionally handled...