Izzly Food / Nurul Izzah Abdi

• Main Author: Abdi, Nurul Izzah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Electronic commerce; Dietary studies, food values, experiments, tests, etc.; Nutrition and feeding of children and adolescents
• Online Access: https://ir.uitm.edu.my/id/eprint/66573/1/66573.pdf; https://ir.uitm.edu.my/id/eprint/66573/

Izzly food is a trademark of baby food produced in Malaysia. The main objective of the establishment of this company is to make it easier for mothers out there to prepare food for their children easily without having to take too long. Nowadays, mothers out there have their own careers, so they will run out of time to provide healthy and nutritious food to their children as a result of chasing time to go to work and so on. Izzly food makes it easier for them because they need to put Izzly food and hot water, so prepare rice porridge for their children. Indirectly make it easier for mothers to prepare food anywhere whether in a car or a public place. In addition, the intake of these foods will be beneficial to children because there are nutritious vegetable-based foods and grains. Therefore, the health of babies will be more assured because they eat foods that are healthy and suitable for children their age.