The effectiveness of internal marketing implementation at Sabah State Government Department / Nor Farhanna Ahmad Shah

• Main Author: Ahmad Shah, Nor Farhanna
• Format: Student Project
• Language: English
• Published: 2016
• Subjects: Employee participation in management. Employee ownership. Industrial democracy. Works councils; Professions (General). Professional employees; Research; Quantitative research
• Online Access: https://ir.uitm.edu.my/id/eprint/66569/1/66569.pdf; https://ir.uitm.edu.my/id/eprint/66569/

The purpose of this paper aims to investigate the effectiveness of internal marketing implementation at Sabah State Government Department in Bahagian Istiadat & Protokol (BIP), Jabatan Ketua Menteri (JKM) Sabah with the research objectives 'to identify the factors influencing the effectiven...