Warong Adeq / Tengku Zikry Tengku Nasri Shah … [et al.]

• Main Authors: Tengku Nasri Shah, Tengku Zikry, Mohamad Adnan, Nurul Hezaty, Nik Abdullah, Nik Hanis Suhaili, Mohd Khalid, Nurhazirah Hanani, Syamsul Kahar, Muhammad Arif Hakimy
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty; Business analysts; Business; Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/66553/2/66553.pdf; https://ir.uitm.edu.my/id/eprint/66553/

As we are given the case study assignment, we decided to choose a small business as our reference and for the study purposes. Due to that, we pick ‘Warong Adeq’ a restaurant located at the front gate of University Utara Malaysia, 06010 Sintok, Kedah Darul Aman, Malaysia. It is a sole proprietorship which served variety of homemade village food. This business is a family legacy since Mr Ruzainy inherited this restaurant from his father Ramli. We have followed Puan Nazirah binti Omar guidelines in which we interview Mr Ruzainy face to face. Due to distant constraint and time barrier, we are unable to meet the owner in a group. Therefore, we send one of our members (Nik Hanis Suhaili) to run the interview session personally with our well-prepared questionnaire. Therefore, we had gained all the details, facts and information regarding the business in order to complete the ENT30 case study report. With all the information that we achieved regarding the business opportunities, weaknesses and what are the company lack of, we created a business model canvas that consists of customer segments, customer relationship, value proposition, distribution channel, revenue stream, key activities, key resources, key partners, and cost structure. From the interview with owner of Warong Adeq, we are able to find out what Warong Adeq insufficient in such as limited target market. At the end of this case study, we hope that our suggestion may become a big help to Warong Adeq for a better performance in the future.