Popcorn Eng's Viral / Ahmad Zuhair Azli

• Main Author: Azli, Ahmad Zuhair
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Confectionery
• Online Access: https://ir.uitm.edu.my/id/eprint/65755/1/65755.pdf; https://ir.uitm.edu.my/id/eprint/65755/

“Popcorn Eng's Viral” is a new food and beverage online business in Malaysia that caters to customers who enjoy eating popcorn. As the name implies, our goal is to draw customers' attention to the unusual and unique features of our identity brand popcorn. We offer a range of flavours of popcorn to our customers to improve their happiness. They may choose from our size packaging to our pricing. To broaden their supply of sweets and snacks, they actively promoted them as a necessary part of the movie experience or snack time. Our target customers are young individuals in their twenties who enjoy eating popcorn or caramel fans at a reasonable price. We also aim to appeal to working individuals who want to taste handcrafted popcorn with completely covered caramel. “Popcorn Eng's Viral” offers a popcorn with excellent components that are the best quality products from local producers and a healthy combination with low fat and low calorie, making it easier for customers to purchase straight from our online shop. Our store in Bandar Seri Putra and adjacent Bukit Mahkota keeps all supplies of popcorn and needs to sell the item based on product availability. We wish to stress the quality and affordability of our products and services by providing a reasonable price for high-quality popcorn. As a result, we are planning a marketing campaign to entice people to use our online shopping business via social media and our website.