A’s Production / Siti Nur Amirah Azhari ... [et al.]

• Main Authors: Azhari, Siti Nur Amirah, Mansor, Nur Dina Adriana, Mohd Tamrin, Sarima, Zamri, Siti Helwa Nabilah, Ozaizul, Intan Noorashidah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Beauty, Personal; Entrepreneurship. Risk and uncertainty; Business
• Online Access: https://ir.uitm.edu.my/id/eprint/65668/1/65668.pdf; https://ir.uitm.edu.my/id/eprint/65668/

This Lip gloss business is one of the business that has been operating since 2019 and is conducted around Kuala Selangor, Selangor especially area Bandar Kinrara. The business is focused on lovers of lip gloss such as lipstick, lip balm, lipstick which aims to introduce lip care cosmetic products to give the lips a shimmery sheen, and sometimes to add a subtle colour. This business is conducted online with do the Instagram Reviews with Artist or Influencer who is in Age of 13 and Above, Partnership Paid with Ig Ads and YouTube and Create the Website to Purchase the Lip Gloss and Collaborates with Artist or Insta-Famous to Style the Lip Gloss in marketing our products. In addition, our Business offers affordable prices with free delivery service in the Kinrara City area. Our target customers are for those who have problem lips (dry lips, dark lips and dull lips) as well as want to have natural color lips and for those who want to have a light Lip Gloss. Subsequently, after obtaining a certificate of approval from Suruhanjaya Syarikat Malaysia (SSM), conducting research on the halal Logo, as well as conducting research on Lip Gloss materials, the business has started operating in 2016. This product targets businesses throughout the state. The marketing strategy used by A’s Production company is to give reasonable prices to customers. A’s Production company runs this business after receiving many requests from customers. In addition, the marketing strategy used is to use social media platforms such as Instagram, Facebook, Tiktok and Shopee to market our products as well as with the help of agents in the surrounding area. Next, we also use artists as well as instafamous in marketing our products more widely and indirectly our products will be known by many people.