The effectiveness of social media in helping business / Aerica Jane Cherang

• Main Author: Cherang, Aerica Jane
• Other Authors: Jack, Suriani
• Format: Book Section
• Language: English
• Published: Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak 2022
• Subjects: H Social Sciences (General); Study and teaching. Research; Business; T Technology (General); Books and reading. Choice of books. Book reviews
• Online Access: https://ir.uitm.edu.my/id/eprint/65365/1/65365.pdf; https://ir.uitm.edu.my/id/eprint/65365/

The way companies find and communicate with customers has changed dramatically as a result of social media. Due to the coming of social media, companies used to attend live shows in order to find a specific group of prospects. Unfortunately, attending such a small business conference costs about $1,000, making it extremely difficult for start-ups to reach their target audience. Social networking has changed that by allowing start-ups to instant reach a targeted audience of individuals. Changing how companies deal with their customers, Using the audience's feed to replace business cards (which sometimes end up in the trash), Making it simple for companies to have demand before approaching a prospect for something. In the industry and trading markets, where the need to communicate and convince the public is a high priority, social media's influence and popularity are a great source.