Social customer relationship management (S-CRM) among small and medium-sized enterprises (SMES) in Malaysia / Nurun Nasuha Mahmud

• Main Author: Mahmud, Nurun Nasuha
• Other Authors: Jack, Suriani
• Format: Book Section
• Language: English
• Published: Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak 2022
• Subjects: H Social Sciences (General); Study and teaching. Research; Business; T Technology (General)
• Online Access: https://ir.uitm.edu.my/id/eprint/65363/1/65363.pdf; https://ir.uitm.edu.my/id/eprint/65363/

Basically, this article focused on the interaction and relationship among small and medium-sized enterprises (SMEs) own by Muslim community with their customers especially in Malaysia. Besides, this article highlighted some benefits and advantage of social relationship management (s-CRM) performance by the business entities especially those who are owned by the Muslim people. The construction of s-CRM is critical to improving business performance and sustaining in the marketplace, as it has substantial implications in marketing, customer care, and sales departments of SMEs.