User perception of trust in interface design for electronic commerce (E-Commerce) / Nur Liyana Abdul Malik

• Main Author: Abdul Malik, Nur Liyana
• Format: Thesis
• Language: English
• Published: 2009
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Electronic commerce; Neural networks (Computer science)
• Online Access: https://ir.uitm.edu.my/id/eprint/64809/1/64809.pdf; https://ir.uitm.edu.my/id/eprint/64809/

Adoption and usage of Electronic Commerce (E-Commerce) websites is found to be particularly effected by trust concerns by the consumers. The lack of trust mostly due to security and privacy concerns, unfamiliar online services, lack of direct interaction with product and sellers, as well as poor...