Promotion of services through short messages services (SMS): a business model for the fitness centre / Nur Huda Tumian

• Main Author: Tumian, Nur Huda
• Format: Thesis
• Language: English
• Published: 2009
• Subjects: Electronic mail systems. General works. Text messages (Cell phone systems)
• Online Access: https://ir.uitm.edu.my/id/eprint/64373/1/64373.PDF; https://ir.uitm.edu.my/id/eprint/64373/

Health is the most important aspect for people to care about. Fitness centers also called health clubs are places which house exercise equipment for the purpose of physical exercise and provides facilities such as advance exercise equipment, personal training, personalized fitness programming, group exercise classes and membership. Advertising of services provided by fitness centers is just another type of information that is being sent to the selected people with a specific purpose which is informing and influencing that particular person to join this fitness center. More recently various service sectors have adopted short messages system (SMS) service platform for their business promotion and growth. The purpose of this research study is to identify the requirements of the business model and to develop a business model of promotion of services for fitness center. The research in this paper, the information that relate to the proposed business model is gathered by three different approaches which are by interview, observation and questionnaires. In this proposed business model, the researcher has identified seven components of the business model which is customer segments, value proposition, communication and distribution channel, customer relationship, revenue streams, partner network andcost structure.