The free online marketing strategies to generate traffic for commercial website / Fathin Fakhriah Abdul Aziz

• Main Author: Abdul Aziz, Fathin Fakhriah
• Format: Thesis
• Language: English
• Published: 2003
• Subjects: Marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/64074/1/64074.PDF; https://ir.uitm.edu.my/id/eprint/64074/

The free online marketing strategies to generate traffic for commercial websites were studied. The study aims to help existing and new businesses with low or no marketing budget to be able to promote and market their products and services on the Internet through the most effective ways without having to pay for the marketing services. This study emphasize only on the three most popular free online marketing strategies, which are the search engine submission, affiliate program and banner exchange programs. These three online marketing strategies are known to generate the most traffic for various types of websites. This study will also emphasize on commercial websites as this website is most concern with generating traffic since it often sells products or services to users.