The analysis of misleading headline and body copy in Malaysian cosmetic product advertisement: the consumer views / Siti Nur Aishah Mohd Idrus
Human beauty is a societal construct that appeals to both the face and the body. The use of cosmetics is a common alteration to one's look. This study is proposed because it aims to analyze the consumer's point of view on misleading headlines and body copy in Malaysian cosmetic product adv...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2022
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/64016/1/64016.pdf https://ir.uitm.edu.my/id/eprint/64016/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|