Adoption of cognitive-affective framework: case study of cosmetic e-commerce web sites / Norazimah Abd Jalil

• Main Author: Abd Jalil, Norazimah
• Format: Thesis
• Language: English
• Published: 2011
• Subjects: Electronic commerce
• Online Access: https://ir.uitm.edu.my/id/eprint/63817/1/63817.pdf; https://ir.uitm.edu.my/id/eprint/63817/

Nowadays electronic commerce (e-commerce) web site is the main platform for company to do business. The e-commerce environment today, however, is much different than in the early days. As competition grows for online customers, companies cannot simply assume that if they build Web sites customers wi...