Scented candle : Suhu candle factory / Nur Alya Sabrina Mohd Razif ...[et al.]

• Main Authors: Mohd Razif, Nur Alya Sabrina, Omar, Ishma, Zuraidi, Zuhayra Dayana Batrisya, Mohamad Ujang, Erin Natasha, Nasharudin, Najeeha Safea
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Planning. Business planning. Strategic planning; TT Handicrafts Arts and crafts
• Online Access: https://ir.uitm.edu.my/id/eprint/63647/1/63647.pdf; https://ir.uitm.edu.my/id/eprint/63647/

This is the partnership business plan of SUHU Candle Factory which is a partnership of manufacturing and producing scented candle with various scents, sizes and uniqueness of each scent. The mission of the business is to give out free aromatherapy in a soft modern design with a wide range of smells to fit any lifestyle. This partnership consists of five members who have different experiences and strength in doing business. SUHU Candle Factory is targeting teenagers, adults and women because scented candles are normally use among those categories. SUHU Candle Factory makes our own scented candles and offers variety of unique scents in the candles that suits the users very well. However, there are few competitors that sells scented candles as well but more expensive. Therefore, SUHU Candle Factory took the opportunity to get into this sector since the demand is rising years by years. Besides, the scents that the business offers are rare to find and could be a high demand from scented candles users. SUHU Candle Factory produced the scents of Vanilla, English Garden, Sea mist, Grapefruit and mint, and Library. These scents suit the preferences of different ages of scented candle users. There is also organizational chart in this business plan to show the employee and the roles of each person. The marketing plan shows how SUHU Candle Factory promotes the product to increase sales and gain more customers. There are also list of channels that the business use to update about the product such as Instagram and a business website. Not only that, the prices and the descriptions of the product also stated in the marketing plan. As for the administration plan. There are briefly stated the list of assets and salaries of employees. Next, the operational plan is where SUHU Candle Factory includes all the operating process. From the product prices to machinery, assets, salaries, the layout of the physical store, licenses and costs. Finally, the project implementation cost, financial plan consists of income statement, cash flow statement, and financial ratio analysis. At the end of this business plan, there will be business model canvas.