Findbelous Cuppy / Ameera RamIan... [et al.]

• Main Authors: RamIan, Ameera, Salleh, Noor Fazila, Hussin, Mardhiah, Mohd Sukri, Nurul Hafizatul Nadiah, Gharak@Razak, Radhiah Atikah
• Format: Entrepreneurship Project
• Language: English
• Published: 2013
• Subjects: HB Economic Theory. Demography; Entrepreneurship. Risk and uncertainty; Malaysia
• Online Access: https://ir.uitm.edu.my/id/eprint/63128/1/63128.pdf; https://ir.uitm.edu.my/id/eprint/63128/

Furthermore, increasingly competitive market place with many former customer now buying merchandise and booking river excursions via the internet. It’s a reason why our company choose to retail on online product besides direct purchased from customer. Another factor why we choose cosmetic industry because to expand our cupcake products and knowledge in business operations. Besides that, health conscious also the factor why we choose this retailing. People recently have a knowledge and conscious about health. So they will choose the best product which is consist of good nutrition, so we as a provider need to taking care of them by producing a cupcake with a god nutrition without causing an irritation to them. A strategic location also the factors selecting the proposed of our business. We have choose the centre on new city state and new developed area that nominated by medium income group and university students. We considered the customer accessibility, business environment conditions, availability of resources, the entrepreneur’s personal preference and site availability and cost. Customer accessibility is generally important consideration in selecting a business. Our retail is a the best example by located it to the target customers. Besides, to attract more customers, environmental conditions