Developing augmented reality application for advertising local snacks product (Ropis) / Muhammad Affiq Darimy Hazil Azran

• Main Author: Hazil Azran, Muhammad Affiq Darimy
• Format: Thesis
• Language: English
• Published: 2022
• Subjects: Advertising; Theory. Relation to other subjects; Application program interfaces
• Online Access: https://ir.uitm.edu.my/id/eprint/63027/1/63027.pdf; https://ir.uitm.edu.my/id/eprint/63027/

Augmented reality (AR) is an enhanced version of the real physical world that is achieved through the use of digital visual elements, sound, or other sensory stimuli delivered via technology. It is a growing trend among companies involved in mobile computing and business applications in particular (Hayes, 2020). It is yet a technology that is not a big part of our lives. However, developers are still exploring the potential of how far and how big, augmented reality (AR) can be. Mark Zuckerberg of the Facebook company recently announced that they have rebranded into Meta, preparing for their vision in creating the Metaverse, where people can connect using virtual reality (VR) and augmented reality (AR) for a more immersive experience. According to Mark, you will be able to do almost anything you can imagine, get together with friends and family, work, learn, play, shop, create, as well as entirely new categories that don’t really fit how we think about computers or phones today (Zuckerberg, 2021). Since the announcement, Meta has made it clear that they are already working a lot and will work a lot more in achieving the ultimate dream. Due to that, the application of augmented reality (AR) and virtual reality (VR) is inevitable whether it is sooner or later. In this research, the aim is to investigate and understand the society’s view upon using augmented reality (AR) for advertising. A questionnaire will be done in order to get responses upon the society’s view to achieve the aim as it can help any further developments in getting ready for the future and applying more use of augmented reality (AR) in our daily lives such as in advertising. The research is also to study about the use of augmented reality (AR) for advertising local snacks product.