Examining consumer trust based on product information in e-commerce / Siti Naemah Md Azlan

• Main Author: Md Azlan, Siti Naemah
• Format: Thesis
• Language: English
• Published: 2016
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Electronic commerce
• Online Access: https://ir.uitm.edu.my/id/eprint/62911/1/62911.pdf; https://ir.uitm.edu.my/id/eprint/62911/

Trust is the main factor that affects consumers to buy through e-commerce. The challenge for a consumer to buy a product in e-commerce is to make a decision to buy or not to buy the product. Lack of product information is one of the challenges for a consumer as they unable personally to inspect the...