Travelpro Products, Inc. / Nurshahhira Yasmin Mohd Tarmizi (company analysis)

• Main Author: Mohd Tarmizi, Nurshahhira Yasmin
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty; Industrial research. Research and development
• Online Access: https://ir.uitm.edu.my/id/eprint/62892/1/62892.pdf; https://ir.uitm.edu.my/id/eprint/62892/

This case study was given the task of selecting one firm to determine the strengths and weaknesses of a product, as well as to analyze their opportunities and threats. As a result, I picked the Travelpro firm to manufacture the luggage products. Luggage is an item that is inextricably linked to travel and vacations. When people usually seek the best when they travel, not just for holiday destinations but also for products. They used to carry their own items with them. I've picked one of the company's items for this case study that is Platinum® Elite International Expandable Carry-On Spinner which has great looks and ultra-durability with effortless mobility in an innovative bag packed with modern conveniences. This suitcase had a tremendous amount of strength, but it also had a few defects that might be corrected to make it more beneficial for the user. Generally, the first thing that caught the client’s attention is the design of the product instead of the beneficial. However, many have no idea how much weight their belongings actually add to their luggage. People will stuff items into bags as long as there is room till the suitcase is full. People are aware, however, that each piece of luggage has a weight limit. As a result, giving luggage coupled with a weight scale can solve the situation. Finally, in order for a product to be efficient, it must be improved from time to time.