IKEA: smart mattress / Nur Arin Dayana Yusri

• Main Author: Yusri, Nur Arin Dayana
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty; Industrial research. Research and development
• Online Access: https://ir.uitm.edu.my/id/eprint/62846/1/62846.pdf; https://ir.uitm.edu.my/id/eprint/62846/

This case study has been carried out to gather as much information regarding the company named as IKEA, which is one of the famous furniture retailer company nowadays that produces variety of simple and smart product for home design. The products that have been produce by this company are known worldwide because of the reputations and the brand name. The majority of IKEA's furniture is flat-pack, ready for the consumer to assemble. This allows for cost and packaging savings. IKEA sells over 9,500 items, including home furnishings and accessories. This extensive collection is available in all IKEA stores, and customers can order much of it online through IKEA's website. In this case study analysis, it is more focusing on the mattress that are offered by Ikea Company that to be analyses and identifying along with their current problems and comes out with a better solution that can be implemented to improve the existing products that IKEA provided. The target of Ikea consumer is middle-class people between the ages of 20 and 34 as of 2021. This age and salary bracket are most concerned with buying stylish, contemporary, quality furniture at the best price possible, which is precisely the type of furniture IKEA sells. Therefore, some analysis and implementations have been done for the blueprint. Moreover, SWOT analysis also been drew out to enhance the strength that company has and also to find initiatives to improve company’s weakness.