Investigating the influencing factors on elderly's technology acceptance and use on smartphone using extended UTAUT model / Masitah Hambari

• Main Author: Hambari, Masitah
• Format: Thesis
• Language: English
• Published: 2014
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Mobile device forensics
• Online Access: https://ir.uitm.edu.my/id/eprint/62786/1/62786.pdf; https://ir.uitm.edu.my/id/eprint/62786/

Smartphone technology develops at tremendous speeds and its impact our daily life. Studies found that older people are less likely to use technology compare to younger people due to many factors. Meantime, elderly population in Malaysia as projected by Department of Statistic Malaysia predicted to growth 12% of total population by 2030. Baby-boomers are selected in this study due to their age range that very soon will populate elderly population in Malaysia. Purposes of this study were to identify the influencing factors on baby-boomer's technology acceptance on smartphone and to investigate smartphone features used by them using Extended UTAUT Model by Perceived Value. Data were collected randomly based on convenient sampling through a questionnaire survey. Scope of study was baby-boomers who had educated background and basic computer literacy. Questionnaire items were developed based on previous research. 32 respondents aged 50 to 69 years old were administrated in this study. Statistical Package for Social Science (SPSS) was used for data analysis. Pearson's Product-Moment Correlation was used to analyze correlation between constructs. Generally, baby-boomers had a positive attitude towards using smartphone. Effort Expectancy, Facilitating Condition, Social Influence and Perceived Value were found to have direct impact to Behavioral Intention to Use. Performance Expectancy also found to have direct impact to Perceived Value. Implications and further recommendation of this study are discussed.